Making an Ident

Today I downloaded Adobe Premier Pro onto my computer and I attempted to create an Ident. I consulted Jake about what the company name should be and I suggested "Rabid Swan Productions" however Jake did not think that it was a good production name therefore we compromised with "Dark Swan Productions".

I created an Ident but I was not fully pleased with the way it has turned out and decided to let Jake create a possible Ident we could use. We agreed to be called "Dark Productions" and I ensured that that production company, did not already exist before Jake started designing the Ident for it. He created an Ident with a flickering candle in the dark, that I thought looked professional and worked quite well with the theme I had in mind for our company's Ident. We still have to consult the other members of the group Afsana and Ryan but I am convinced that we will keep this one. In case the group didn't like the original version Jake has prepared another version with a different font for the others to choose from. 

Studio Idents

Ident (short for identification) is a short sequence shown before a title sequence during a film shown on television between programmes to identify the channel.

It is shown at the beginning of the film, to present the production that has helped with producing the film. Sometimes, the production Ident will be altered in order to fit the theme of the movie. So for example in a cartoon type film the Ident may look more colourful and unrealistic. Whereas if it is a thriller or a horror film the colours will be much darker and gloomy. This helps to predict what sort of film you are about to see.

Over the years the Ident will be edited to match the current trends. The production company wants to be remembered by the audience and the introduction through the Ident has to be grand and epic. In the Universal Ident we can see that over the years it was transformed by adding more vibrant colours and special effects making it original and eye catching.

4th day of editing

I was editing for the whole lesson while Jake, Afsana and Ryan worked on their blogs. Occasionally I asked Jake to look at the video and tell me if the shots I chose were good.