Ident (short for identification) is a short sequence shown before a title sequence during a film shown on television between programmes to identify the channel.It is shown at the beginning of the film, to present the production that has helped with producing the film. Sometimes, the production Ident will be altered in order to fit the theme of the movie. So for example in a cartoon type film the Ident may look more colourful and unrealistic. Whereas if it is a thriller or a horror film the colours will be much darker and gloomy. This helps to predict what sort of film you are about to see.
Over the years the Ident will be edited to match the current trends. The production company wants to be remembered by the audience and the introduction through the Ident has to be grand and epic. In the Universal Ident we can see that over the years it was transformed by adding more vibrant colours and special effects making it original and eye catching.
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